Member for Maitland and Shadow Minister for the Prevention of Domestic Violence and Sexual Assault, Jenny Aitchison, has again registered as a community collection point for Share the Dignity’s annual Christmas Campaign ‘It’s in the Bag’.

‘It’s in the Bag’ is an initiative that encourages people to fill an old handbag they have at home with sanitary, beauty and hygiene products to be handed out as a special gift to local women in need this Christmas.

Last year’s response was incredibly supported with over 200 handbags donated by Maitland residents and community groups. Historically the Christmas period sees a surge in domestic violence rates, and women often put themselves last at this time of year. The campaign is designed to give them a tangible sign that the community cares about them.

The campaign runs from Friday 16 November through to Sunday 2 December. Donations can be dropped to the Maitland Electorate office located at 2/12 Elgin Street Maitland, Monday to Friday during business hours.

For more information on the campaign and to access a list of recommended products to include in each handbag please visit

Quotes attributable to Member for Maitland, Shadow Minister for the Prevention of Domestic Violence and Sexual Assault and Acting Shadow Minister for Women;

“I’m extremely grateful to the local community for the support they give every year to the ‘It’s in the Bag’ campaign; it shows we live in a caring and generous community,”

“It’s nice to be able to reach out to people in our own backyard who need help and support.”

“The bags are filled with everyday items most of us take for granted – from shampoo and conditioner to tissues, moisturiser and sanitary items – which are essential when women are escaping violence.”

“The bags will be distributed to women fleeing domestic violence at Carrie’s Place and other local community organisations in Maitland.”

“Thank you to the entire nation-wide Share the Dignity volunteers who raise funds and bring awareness of the daily challenges that homeless women face each day in our community.”